How is an obsession-worthy brand built?
How is an obsession-worthy brand built?
How is an obsession-worthy brand built?
1. Understand your people
1. Understand your people
1. Understand your people
1. Understand your people
1. Understand your people
We look beyond demographics to understand your audience through research, psychology, behaviors, and culture.
We look beyond demographics to understand your audience through research, psychology, behaviors, and culture.
We look beyond demographics to understand your audience through research, psychology, behaviors, and culture.
We look beyond demographics to understand your audience through research, psychology, behaviors, and culture.
We look beyond demographics to understand your audience through research, psychology, behaviors, and culture.
2. Define the obsession
2. Define the obsession
2. Define the obsession
2. Define the obsession
2. Define the obsession
We find what can make people care deeply about your brand. The feeling, idea or desire you can uniquely own and use it as the foundation for everything we build.
We find what can make people care deeply about your brand. The feeling, idea or desire you can uniquely own and use it as the foundation for everything we build.
We find what can make people care deeply about your brand. The feeling, idea or desire you can uniquely own and use it as the foundation for everything we build.
We find what can make people care deeply about your brand. The feeling, idea or desire you can uniquely own and use it as the foundation for everything we build.
We find what can make people care deeply about your brand. The feeling, idea or desire you can uniquely own and use it as the foundation for everything we build.
3. Build the world
3. Build the world
3. Build the world
3. Build the world
3. Build the world
We translate that into brand strategy, identity and experiences, creating a world people want to be part of.
We translate that into brand strategy, identity and experiences, creating a world people want to be part of.
We translate that into brand strategy, identity and experiences, creating a world people want to be part of.
We translate that into brand strategy, identity and experiences, creating a world people want to be part of.
We translate that into brand strategy, identity and experiences, creating a world people want to be part of.
4. Live it everyday
4. Live it everyday
4. Live it everyday
4. Live it everyday
4. Live it everyday
The feeling becomes real when it moves beyond the brand and into what people actually experience. You have to live the brand everyday through every touchpoint.
The feeling becomes real when it moves beyond the brand and into what people actually experience. You have to live the brand everyday through every touchpoint.
The feeling becomes real when it moves beyond the brand and into what people actually experience. You have to live the brand everyday through every touchpoint.
The feeling becomes real when it moves beyond the brand and into what people actually experience. You have to live the brand everyday through every touchpoint.
The feeling becomes real when it moves beyond the brand and into what people actually experience. You have to live the brand everyday through every touchpoint.
OUR CAPABILITIES
OUR CAPABILITIES
OUR CAPABILITIES
OUR CAPABILITIES
Foundation & Strategy
Foundation & Strategy
Foundation & Strategy
Research & Insights
Research & Insights
Research & Insights
Brand Strategy
Brand Strategy
Brand Strategy
Brand Architecture
Brand Architecture
Brand Architecture
Naming
Naming
Naming
Messaging & Narrative
Messaging & Narrative
Messaging & Narrative
Verbal Identity
Verbal Identity
Verbal Identity
Brand & Digital
Visual Identity
Visual Identity
Visual Identity
Motion Identity
Motion Identity
Motion Identity
Art Direction
Art Direction
Art Direction
Packaging
Packaging
Packaging
Website Design & Development
Website Design & Development
Website Design & Development
AI Brand Kit
AI Brand Kit
AI Brand Kit
UNDERBIOM
Chemicals-free soil fertilizer brand
OPUSLEN
Functional eyewear brand
ULTIMATE
A new-gen parenting app
UNDERBIOM
Chemicals-free soil fertilizer brand
OPUSLEN
Functional eyewear brand
ULTIMATE
A new-gen parenting app
UNDERBIOM
Chemicals-free soil fertilizer brand
OPUSLEN
Functional eyewear brand
ULTIMATE
A new-gen parenting app
UNDERBIOM
Chemicals-free soil fertilizer brand
OPUSLEN
Functional eyewear brand
ULTIMATE
A new-gen parenting app
UNDERBIOM
Chemicals-free soil fertilizer brand
OPUSLEN
Functional eyewear brand
ULTIMATE
A new-gen parenting app
All partnerships
All partnerships
HOW WE WORK
HOW WE WORK
HOW WE WORK
HOW WE WORK
We work with founders and teams in a close collaboration at pivotal moments in a business.
We work with founders and teams in a close collaboration at pivotal moments in a business.
We work with founders and teams in a close collaboration at pivotal moments in a business.
We work with founders and teams in a close collaboration at pivotal moments in a business.
Project-based
Project-based
Project-based
Project-based
Origin
A focused brand sprint for early-stage companies preparing to launch, raise capital, or gain traction.
- Core Strategy
- Visual Identity
- Landing Page (optional)
- AI Brand Kit (optional)
Atlas
A comprehensive brand engagement for companies ready to invest in a stronger brand.
- Strategy
- Naming (optional)
- Messaging & Narrative
- Visual Identity
- Verbal Identity
- Website (optional)
- AI Brand Kit
Moonshot
A deeper strategic and creative partnership for broader transformations.
- Fully customized engagement based on your business needs.
Origin
A focused brand sprint for early-stage companies preparing to launch, raise capital, or gain traction.
- Core Strategy
- Visual Identity
- Landing Page (optional)
- AI Brand Kit (optional)
Atlas
A comprehensive brand engagement for companies ready to invest in a stronger brand.
- Strategy
- Naming (optional)
- Messaging & Narrative
- Visual Identity
- Verbal Identity
- Website (optional)
- AI Brand Kit
Moonshot
A deeper strategic and creative partnership for broader transformations.
- Fully customized engagement based on your business needs.
Origin
A focused brand sprint for early-stage companies preparing to launch, raise capital, or gain traction.
- Core Strategy
- Visual Identity
- Landing Page (optional)
- AI Brand Kit (optional)
Atlas
A comprehensive brand engagement for companies ready to invest in a stronger brand.
- Strategy
- Naming (optional)
- Messaging & Narrative
- Visual Identity
- Verbal Identity
- Website (optional)
- AI Brand Kit
Moonshot
A deeper strategic and creative partnership for broader transformations.
- Fully customized engagement based on your business needs.
Origin
A focused brand sprint for early-stage companies preparing to launch, raise capital, or gain traction.
- Core Strategy
- Visual Identity
- Landing Page (optional)
- AI Brand Kit (optional)
Atlas
A comprehensive brand engagement for companies ready to invest in a stronger brand.
- Strategy
- Naming (optional)
- Messaging & Narrative
- Visual Identity
- Verbal Identity
- Website (optional)
- AI Brand Kit
Moonshot
A deeper strategic and creative partnership for broader transformations.
- Fully customized engagement based on your business needs.
Book an intro call
Book an intro call
Advisory
Advisory
Advisory
Advisory
Clarity
Clarity
Clarity
A focused session with our founder for when you’re stuck on a specific brand or business problem and need a sharp outside perspective.
We’ll unpack the problem, challenge what’s keeping you stuck, and leave with a clearer direction and concrete next steps.
A focused session with our founder for when you’re stuck on a specific brand or business problem and need a sharp outside perspective.
We’ll unpack the problem, challenge what’s keeping you stuck, and leave with a clearer direction and concrete next steps.
A focused session with our founder for when you’re stuck on a specific brand or business problem and need a sharp outside perspective.
We’ll unpack the problem, challenge what’s keeping you stuck, and leave with a clearer direction and concrete next steps.
1 : 1 Clarity Workshop with founders and/or key stakeholders.
Summary, recommendations and action plan
1 : 1 Clarity Workshop with founders and/or key stakeholders.
Summary, recommendations and action plan
1 : 1 Clarity Workshop with founders and/or key stakeholders.
Summary, recommendations and action plan
1 : 1 Clarity Workshop with founders and/or key stakeholders.
Summary, recommendations and action plan
1 : 1 Clarity Workshop with founders and/or key stakeholders.
Summary, recommendations and action plan
60 minutes
60 minutes
60 minutes
60 minutes
60 minutes
$400 investment
$400 investment
$400 investment
Book a 1:1 clarity workshop
While these engagements represent the most common ways we partner with clients, every collaboration can be tailored around the ambitions, constraints, and opportunities unique to the business.
While these engagements represent the most common ways we partner with clients, every collaboration can be tailored around the ambitions, constraints, and opportunities unique to the business.
While these engagements represent the most common ways we partner with clients, every collaboration can be tailored around the ambitions, constraints, and opportunities unique to the business.
LEADERSHIP
LEADERSHIP
LEADERSHIP
LEADERSHIP
Sonia Abhyankar
Sonia Abhyankar
Sonia Abhyankar
Founder & Creative Director
Founder & Creative Director
Founder & Creative Director
Sonia is a former software engineer turned Brand Strategist and Creative Director. She started Aurdei Studio to fuel her passion of creating obsessively loved brands for the next generation of consumer companies.
Every project at Aurdei is led by Sonia with a hands-on and intentional approach, along with specialist collaborators brought in as the project requires.
Sonia is a former software engineer turned Brand Strategist and Creative Director. She started Aurdei Studio to fuel her passion of creating obsessively loved brands for the next generation of consumer companies.
Every project at Aurdei is led by Sonia with a hands-on and intentional approach, along with specialist collaborators brought in as the project requires.
Sonia is a former software engineer turned Brand Strategist and Creative Director. She started Aurdei Studio to fuel her passion of creating obsessively loved brands for the next generation of consumer companies.
Every project at Aurdei is led by Sonia with a hands-on and intentional approach, along with specialist collaborators brought in as the project requires.
is a global obsession-led brand studio building brands people keep choosing.
General:
New Business:
From India, to the world.
© 2026 Aurdei.
is a global obsession-led brand studio building brands people keep choosing.
General:
New Business:
From India, to the world.
© 2026 Aurdei.
is a global obsession-led brand studio building brands people keep choosing.
General:
New Business:
From India, to the world.
© 2026 Aurdei.
is a global obsession-led brand studio building brands people keep choosing.
General:
New Business:
From India, to the world.
© 2026 Aurdei.